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Personal Profile

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PROFESSIONAL STATEMENT

 

Marketing, 2D/3D Digital and Web Design Professional with a focus on user centric creative development. Skilled at operating in both matrix and traditional organizations as a member of a team or individual contributor. Adept at implementing agile project management principles to ensure productive iteration on complex initiatives. High attention to detail, effective communication, and business acumen. Strong analytical aptitude, scope, and desire to learn.

Education and Certifications

The Pennsylvania State University

The Pennsylvania State University

Bachelor of Design

Digital Multimedia Design

Accolades: 

Dean’s List, Summa Cum Laude,

Alpha Sigma Lambda

Digital Arts Certificate - 2021

Core Qualifications

  • 8 years with social media marketing and web design/development

    • Wix, WordPress, WebFlow

    • Adobe Illustrator, Photoshop, and AfterEffects

    • Familiarity with Google, Google Analytics and Google Adwords, SEO, Keyword tracking and reporting

  • Extensive knowledge in:

    • Adobe Creative Cloud and Blender Software (3D Rendering and animation)

    • Product design, typography, branding

    • User Experience and User Interface (UX/UI)

    • CSS and HTML

  • Experience with Professional Photography

  • 10 years hands-on experience in Microsoft Tools

  • 6 years with proprietary analytical tools

Employment

SEO Marketing Director

AutoGrowl

2022-Present

SEO Specialist

The Connor Group

2021-Present

Owner, Director of Marketing, Digital Media, Web Design and Development

Fitani Hybrid Fitness

2009-2021

Security Administrator

ManTech - National Air and Space Intelligence Center (WPAFB)

2001-2007

  • Responsible for planning, implementing, and managing overall SEO Strategy

  • Work toward organic, local search optimization and ROI maximization

  • Regularly perform thorough keyword research

  • Identify key SEO KPIs

  • Identify problems and deficiency and implement solutions in a timely manner

  • Collaborate with marketing team and web developers

  • Identify client persona to better target identified audiences

  • Monitor redirects, click rate, bounce rate, and other KPIs

  • Prepare and present reports regularly

  • Understanding of OTT marketing

  • Design and development of company branding

  • Design of app and web experiences (UX)

  • Collaborate within marketing team to drive SEO in content creation and content programming

  • Optimize copy and landing pages for search engine optimization

  • Perform ongoing keyword research including discovery and expansion of keyword opportunities

  • Execute tests, collect, and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns

  • Track, report, and analyze website analytics and PPC initiatives and campaigns

  • Oversee General Management and Business Operation Functions of a Women’s Only Boutique Fitness Club and a Hybrid Fitness Co-Ed Club, including but not limited to:

    • Sales Forecasting, Marketing Planning, Website and Social Media Development, Business Partnership Development, Client Consultation, and Investment Analysis

  • Create templates and designs for both digital and print needs, including email marketing, digital ads, website assets, social media ads, and digital marketing collaterals.

  • Manage and maintain organized working files, folders, and folder structure using dropbox.

  • Establish disruptive marketing campaigns generating positive ROI and loyal (60 member) client base in year 1

  • Lead training and development of all support staff and fitness trainers.

  • Plan and present empowerment solutions in (3) health/wellness expos, working with outside vendors and partners

  • Management of Document Control and program security administration to include personnel and information security functions as needed. Responsible to the Chief of Security and Program Director.

  • Operated the Directorate/Center providing customer service within the National Air and Space Intelligence Center (NASIC)

  • Served as the focal point for receiving, processing, distributing, dispatching, and controlling all classified documentation

  • Maintained and operate the SIMS document control database

  • Managed media: handled TS inventory actions for accountable items and assist with reconciliation

Get in Touch

937-239-0180

  • Behance
  • Instagram
  • LinkedIn
  • Art Station

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