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  • Writer's pictureMiranda Nickell

Production Work Report #3

Updated: Mar 9, 2022

I have been working on learning how to add in backgrounds and animate my character and his hair. I will be completing these aspects this week during break when I have more time to commit to finishing this part of the project. The past two weeks have been more about learning, adding in the armature so I can animate him, and finishing the character. The next two will be finishing Migo's mouth, finalizing his materials, animating him, and finishing the environment around him. After that, I will start creating the campaign with the imagery I will have with the completed character and animations.










Project Summary


Purpose / Concept


This project will consist of a marketing campaign for a fictitious children’s television show based on a new 3D character I have created, named Migo. The emphasis will be on the marketing campaign itself but will also showcase my 3D character design and animation skills within Blender 3D software. The purpose of this project is to showcase my skills in design, character design, and marketing within the entertainment industry while I continue to learn and perfect my animation skills.


The intended audience for this project will primarily be hiring managers and recruiters for The Walt Disney Company but will also focus on other companies such as other motion picture studios, animation studios, and game development studios.


The methods I will use will be product design through Adobe Creative Suite. Each product will be presented in a final PowerPoint slide deck that will be made as if it were to be presented to a company for consideration. The marketing campaign will also be featured in my online portfolio.



Deliverables


The final deliverable will include a full marketing campaign based on the upcoming television show The Adventures of Migo, The Abominable Snowman. This marketing campaign will include marketing deliverables on several different platforms, such as print (posters, flyers, billboards, banners, signs) and digital marketing (internet, internet television application, social media campaign). The products will include a short, animated trailer, images of the character, marketing across all platforms, and merchandise.



Progress


I have been working on learning how to add in backgrounds and animate my character and his hair. I am currently working on adding in the armature so I can animate him and finishing the character. My next focus will be finishing Migo's mouth, finalizing his materials, animating him, and finishing the environment around him. After that, I will start creating the campaign with the imagery I will have with the completed character and animations. To show what ideas I have with the marketing campaign, I have included examples using the unfinished images of Migo. Once he is completed, I will update these marketing advertisements and create more for my campaign. The marketing materials will be more professional once I have the final images and short animated trailer for Migo completed. All images below are examples.



Research


My first source of research was finding examples of marketing campaigns online through other designer’s portfolios. Two particular designers that I found to be helpful and inspiring was Emma Jane (https://www.behance.net/emma_jane) and Victoria Nikolaeva (https://www.vnmedias.net/portfolio). Both designers present beautiful design work in marketing campaigns, including social media, web design, signs, infographics, email templates, icons, logo design, landing pages, and more.


My second source of research were two websites that had tips and information on creating successful marketing campaigns. Define your target audience, make it visual, convey one message and one message only, choose the channels for your campaign, and stand out from the crowd were a few takeaways from the readings.



Visual Documentation
























Works Cited


Chi, Clifford. Hubspot, 2020. 11 Ad Design Tips to Help Your Brand Cut Through the Noise. https://blog.hubspot.com/marketing/ad-design


Popovic, Danica. 2021. How to Develop & Design Your Next Marketing Campaign. https://www.manypixels.co/blog/post/marketing-campaigns

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