Branding

Packaging

Graphic Design

Social Media

Artwork

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Branding

Over the years, I’ve crafted unique brands for a diverse range of industries, from small fitness companies to apartment complexes and beverage startups. Each project was approached with a fresh perspective, ensuring that every brand story and logo was tailor-made rather than following a cookie-cutter formula. This personalized approach allowed me to deliver distinctive and memorable identities that truly reflect the individuality of each brand.

Packaging

Throughout my career, I’ve designed innovative packaging solutions for a variety of products, including beverages. From creating eye-catching can and bottle labels to developing precise dielines, my work also encompasses tray designs, point-of-sale materials, and signage. Each design is crafted to stand out on shelves and effectively communicate the brand’s identity, ensuring that every packaging element contributes to a cohesive and engaging consumer experience.

Social Media

In managing social media marketing for CPG brands, I developed and executed comprehensive strategies that included designing engaging visuals, creating detailed social media calendars, and handling all posting and consumer interactions. My role also involved collaborating with influencers, athletes, and celebrities to enhance brand visibility and managing PR through impactful events and strategic connections. This holistic approach ensured a vibrant and cohesive social media presence that effectively captured and engaged the target audience.

Graphic Design

In my graphic design work, I apply principles like color theory, composition, and typography to ensure a strong, cohesive visual identity. I start by following these foundational rules to create designs that are both effective and aesthetically pleasing. However, I’m also willing to break the mold when creativity demands it, pushing the boundaries of these principles to deliver unique and innovative solutions.