A Little About Me
Hi, I’m Miranda Nickell — a creative marketing professional with a bachelor’s degree in design and a master’s degree in marketing from the University of Cincinnati. I specialize in blending visual storytelling with data-driven strategy, helping brands grow through cohesive design, targeted campaigns, and measurable results.
Over the years, I’ve led creative and marketing initiatives for lifestyle, wellness, and consumer brands, developing everything from brand systems and packaging to SEO-optimized content, paid search campaigns, and integrated social strategies. My approach combines the art of branding with the science of performance marketing, ensuring every project not only looks beautiful but drives engagement and impact.
As an entrepreneur, I’ve built and launched multiple brands from the ground up, overseeing everything from concept development and product design to marketing strategy and digital growth. That hands-on experience taught me the power of creative agility, business insight, and persistence in turning ideas into thriving brands.
Branding
Over the years, I’ve worked across design, marketing, and product development to help brands find their visual voice and connect through story. My work combines brand strategy, campaign storytelling, and user-centered design—bringing creativity and purpose together to build experiences that feel both intentional and inspiring.
Packaging
Throughout my career, I’ve designed innovative packaging solutions for a variety of products, including beverages. From creating eye-catching can and bottle labels to developing precise dielines, my work also encompasses tray designs, point-of-sale materials, and signage. Each design is crafted to stand out on shelves and effectively communicate the brand’s identity, ensuring that every packaging element contributes to a cohesive and engaging consumer experience.
Social Media
In managing social media marketing for CPG brands, I developed and executed comprehensive strategies that included designing engaging visuals, creating detailed social media calendars, and handling all posting and consumer interactions. My role also involved collaborating with influencers, athletes, and celebrities to enhance brand visibility and managing PR through impactful events and strategic connections. This holistic approach ensured a vibrant and cohesive social media presence that effectively captured and engaged the target audience.
Graphic Design
In my graphic design work, I apply principles like color theory, composition, and typography to ensure a strong, cohesive visual identity. I start by following these foundational rules to create designs that are both effective and aesthetically pleasing. However, I’m also willing to break the mold when creativity demands it, pushing the boundaries of these principles to deliver unique and innovative solutions.
Brands i've worked on
What I Did:
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Led creative direction and visual identity for a new better-for-you soda brand, blending nostalgic cues with modern wellness appeal.
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Designed full brand system including packaging, retail displays, and Amazon marketplace assets to ensure consistent storytelling.
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Built brand book and digital guidelines used to streamline future content creation and partner collaborations.
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Developed and managed social media content strategy that grew engagement and brand awareness pre-launch.
What I Did:
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Directed marketplace and retail design for the Official Finisher Beverage of Spartan Race, aligning creative with athletic performance positioning.
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Produced digital and physical marketing materials, from POS to social activations, that amplified brand visibility nationwide.
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Authored brand guidelines establishing tone, voice, and visual identity across athlete partnerships and retailer touchpoints.
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Managed ongoing social content calendar and campaign design to highlight hydration education and event partnerships.
What I Did:
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Executed brand refresh and packaging redesign for clean energy beverage, enhancing shelf appeal and consumer clarity.
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Designed marketplace and promotional materials that supported new flavor launches and influencer campaigns.
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Created comprehensive brand guidelines integrating digital, print, and video standards for consistent messaging.
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Managed creative direction for social and digital ads focusing on mental clarity and performance-driven storytelling.
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Design
See Levo
on Instagram
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Collaboration
See HeroAid
on Instagram
Rebranding
See Phocus
on Instagram